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    Come Join Us!

    Eggs Up Grill is one of the fastest-growing and most successful breakfast, brunch and lunch concepts in the U.S. For three years in a row, our Brand ranked as the number one breakfast franchise by Entrepreneur magazine’s Franchise 500®.

    The average annual unit volume (AUV) for 2023 exceeded $1.294 million with the top 50 percent of restaurants reporting sales averaging more than $1.529M*

    The Brand is growing at a rapid pace with 170 restaurants open, in development or committed to open. Whether you’re looking to open one restaurant in your community or expand throughout a territory, our brand could be the right fit for you!


    How We Stand Out

    Founded in 1997, Eggs Up Grill has been making guests smile for more than 25 years with our successful business model, simple operations, and strong returns. As we accelerate our growth in the rapidly expanding breakfast category, we are seeking multi-unit franchisees who share our passion for great food, friendly service, and community involvement. The experienced team is led by former TGI Friday’s President Ricky Richardson. With open territories, enormous category space, the ability to diversify your portfolio, and demonstrable growth momentum, Eggs Up Grill is ready to make you smile just like we do with our guests!

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      Why Eggs Up Grill


      Strong Financial Performance

      Ease of operations and compelling unit-level economics with the top fifty-percent of franchisees reporting an AUV of $1,529,065 in 2023.

      *Consult Item 19 in 2024 FDD


      Fantastic Guest Experiences

      Friendly service, community connections, and freshly prepared, all-American dishes keep Eggs Up Grill growing, averaging a 4.5-star rating from more than 12,000 reviews annually.

      High Quality, Simple Operations,
      No Restaurant Experience Needed

      Fifty-five percent of our franchisees own more than one location. The majority of franchisees joined with no restaurant experience.

      Primed for Growth

      Since WJ Partners’ investment in mid-2018, Eggs Up Grill has nearly tripled in size and has a region-wide presence of 170 restaurants open, under development or committed to open by local franchise partners.


      Eggs Up Grill’s experienced leadership team works one-on-one with franchisees, offering proven development training, operations, marketing, product and vendor sourcing and financial support programs.

      Enviable Work / Life Balance

      Operating from 6am-2pm, Eggs Up Grill is a
      neighborhood spot for All-American flavor and

      Happy Place Found

      Take a 360° virtual tour!



      Get To Know Us


      • Couple Grows Eggs Up Grill in Virginia

        Darren and Samantha Gilreath own Eggs Up Grill in Blacksburg, VA and are developing a second restaurant in Roanoke, VA. They share why they chose Eggs Up Grill as a business and how the process has been opening their first restaurant.

      • Atlanta-area franchise owners make EUG a community mainstay

        "This is the place to come," say Jeremy and Antwan Aiken

      • Multi-Unit Franchisees Opening 5+ Restaurants

        Father-Son Duo Ken and Ethan Bates have realized success growing their business with Eggs Up Grill.

      • Brothers Scott and Rob Johnson traded corporate life for restaurant ownership

        After discovering the breakfast, brunch and lunch restaurant, Scott called his older brother Rob about franchising before even leaving the parking lot.

      • Couple Grows Eggs Up Grill in Virginia

      • Atlanta-area franchise owners make EUG a community mainstay

      • Multi-Unit Franchisees Opening 5+ Restaurants

      • Brothers Scott and Rob Johnson traded corporate life for restaurant ownership


      Leadership & Support

      How Much Does It Cost?


      Minimum Liquidity


      Minimum Net Worth


      $752,000 – $988,000

      Estimated Cost to Open*
      (includes $45,000 Franchise Fee)


      <1 year from signing

      Estimated Time to Open

      5% of gross sales



      Minimum Marketing Spend

      *Consult our franchise disclosure document for more detailed information.

      How Much Can I Make*?



      AUV for the top 50% of our restaurants – generated through dine-in, takeout, digital ordering and catering in 2023. Our system-wide AUVs are an impressive $1,294,928*


      *Consult our current Franchise Disclosure Document for more details. And Individual’s franchise performance may differ.

      Available Neighborhoods




      Southeast markets are available—but going fast!
      More than 73 open restaurants with 105+ in development – and growing!





      • Expanding Expanding
      • Limited Availability Limited Availability
      • Future Markets Future Markets



      Becoming a Franchise Partner

      Tell us About Yourself
      and receive a welcome
      call from an Eggs Up
      Grill team member.

      Brand education call and FDD Review.

      Fill out a request for consideration.

      Get to know our franchise partners, develop business plan and join us for Egg Day.

      Sign franchise agreement. Welcome to Eggs Up Grill!

      Making Headlines

      Breakout Brand of the Year

      FSR Magazine

      Franchise 500®; Ranked 2021, 2022, 2023 and 2024 #1 in Breakfast Restaurants

      Entrepreneur Magazine

      Future 50 (#3) of 2022 and 2023

      Restaurant Business Magazine, Ranked #11

      Top 400 of 2021, 2022 and 2023

      Franchise Times

      Top 500, Nation’s Restaurant News

      Top 200, Franchise Business Review 2022 and 2024

      5 Star satisfaction Award, Franchise Business Review 2022

      Best Franchises to buy 2022
      Franchise Times

      2023 Franchise Times


      Food and Drink Magazine, FSR Magazine, Nation’s Restaurant News,
      Foodservice Equipment & Supply Magazine, and much more.

      Get Cooking with Our Growing Family

      Reach Out To Learn More About Eggs Up Grill Franchise Opportunities

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