How We Stand Out
Founded in 1997, Eggs Up Grill has been making guests smile for more than 20 years with our successful business model, simple operations, and strong returns. As we accelerate our growth in the rapidly expanding breakfast category, we are seeking single-location and multi-unit franchisees who share our passion for great food, friendly service, and community involvement. With an experienced team led by former TGI Friday’s President Ricky Richardson, we are on track to have more than 55 locations open by the end of 2021. Eggs Up Grill–home to the whole neighborhood, serving smiles from sunup through lunch.
Why Eggs Up Grill
Strong Financial Performance
Easily scalable business model and compelling unit-level economics with $980,871 AUV.*
Enviable Work / Life Balance
Operating from 6am-2pm, Eggs Up Grill is a
neighborhood spot for All-American flavor and
freshness.
Primed for Growth
Backed by private investment firm WJ Partners, Eggs
Up Grill is on the way to the 100-location mark by
mid-2022.
High Quality, Simple Operations,
No Restaurant Experience Needed
Sixty-seven percent of franchisees were fans of the brand and joined with no restaurant experience. Nearly half of those now own multiple locations.
Experienced Support System
Eggs Up Grill’s experienced leadership team works one-on-one with franchisees, offering proven development training, operations, marketing, product and vendor sourcing and financial support programs.
Fantastic Guest Experiences
Friendly service, community connections, and freshly prepared, all-American dishes keep Eggs Up Grill growing, averaging a 4.5-star rating from more than 12,000 reviews annually.
Happy Place Found
Take a 360° virtual tour!
Get To Know Us
Leadership & Support
Ricky Richardson
CEO
Todd Owen
Vice President of Franchise Development
Jeff McCabe
Vice President of Operations
Laura Boles
Marketing Manager
Fred Grant
Vice President of Finance
Ricky Richardson
CEO
Ricky was tapped to lead Eggs Up Grill in July 2018. Under his leadership, the brand has grown to 36+ open locations. Ricky has more than 35 years of restaurant industry experience across multi-unit and franchise operations. Prior to joining Eggs Up Grill, Ricky served as U.S. President and Chief Operating Officer of TGI Fridays.
Todd Owen
Vice President of Franchise Development
Todd is responsible for leading Eggs Up Grill’s efforts in recruiting qualified franchisees and guiding these prospects from inquiry through signing. He assists franchisees with developing their strategic growth plans as they reinvest and add new restaurants to their portfolio. Todd also assists with the design and construction process, up to the opening of the restaurant. He works closely with the brand’s development resources including The Retail Strategy (TRS), which handles market evaluation support and provides location selection guidance. Todd has over 20 years experience helping restaurant brands rapidly grow, including VP of Franchise Development with Qdoba which grew from 60 restaurants to more than 600 locations under his leadership.
Jeff McCabe
Vice President of Operations
Jeff oversees the brand’s comprehensive owner and team training program and ongoing operational support, all of which is coordinated day to day through experienced, field-based Franchise Business Consultants. Jeff was previously with Five Guys Enterprises.
Laura Boles
Marketing Manager
Laura, along with marketing and advertising agency St. John and Partners, helps franchisees plan and implement their Grand Opening marketing strategy. Laura coordinates brand promotions and oversees Local Store Marketing efforts. Laura’s background is in television media.
Fred Grant
Vice President of Finance
Fred plans, implements, and manages all financial-related activities for the brand, including systems for reporting and P.O.S. system, Toast, Inc. Fred previously served as CFO of Hurricane Grill and Wings.
How Much Does It Cost?
$150,000
Minimum Liquidity
Requirement
$500,000
Minimum Net Worth
Requirement
$492,880- $660,260
Estimated Cost to Open*
(includes $39,000 Franchise Fee)
<1 year from signing
Estimated Time to Open
5% of gross sales
Royalty
2%
Minimum Marketing Spend
*Consult our franchise disclosure document for more detailed information.
How Much Can I Make?
$972,876*
Of the 10 restaurants open for 4+ years, the AUV is
$972,876* per restaurant, with the highest
performing restaurant at $1,319,649*
*These numbers pertain only to the group of restaurants that have operated for at least 4 years and are not necessarily representative of the entire system. The data used to calculate these results was taken from franchisees’ financial statements, was provided by our predecessor, and is unaudited and unverified. Consult our franchise disclosure document for more detailed information.
Available Neighborhoods
Southeast markets are available—but going fast—with 10 openings over the last 12 months.
46 open units, 40 in development—and growing!
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Expanding -
Limited Availability -
Future Markets
Get Cooking with Our Growing Family
Reach Out To Learn More About Eggs Up Grill Franchise Opportunities
Becoming a Franchise Partner
Tell us About Yourself
and receive a welcome
call from an Eggs Up
Grill team member.
Brand education call and FDD Review.
Fill out an application.
Get to know our franchise partners, develop business plan and join us for Egg Day.
Sign franchise agreement. Welcome to Eggs Up Grill!
Making Headlines
Top 50 Emerging Restaurants of 2020
FSR Magazine
Franchise 500®; Ranked #1 in Breakfast Restaurants
Top Food Franchises of 2020
Entrepreneur Magazine
Future 50 of 2020
Restaurant Business Magazine, Ranked #11
Top 200 of 2020
Franchise Times
FEATURED IN
Food and Drink Magazine, FSR Magazine, Nation’s Restaurant News,
Foodservice Equipment & Supply Magazine, and much more.
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