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Eggs Up Grill is one of the fastest-growing and most successful breakfast, brunch and lunch concepts in the U.S. For three years in a row, our Brand ranked as the number one breakfast franchise by Entrepreneur magazine’s Franchise 500®.

The average annual unit volume (AUV) for 2023 exceeded $1.294 million with the top 50 percent of restaurants reporting sales averaging more than $1.529M*

The Brand is growing at a rapid pace with 170 restaurants open, in development or committed to open. Whether you’re looking to open one restaurant in your community or expand throughout a territory, our brand could be the right fit for you!


How We Stand Out

Founded in 1997, Eggs Up Grill has been making guests smile for more than 25 years with our successful business model, simple operations, and strong returns. As we accelerate our growth in the rapidly expanding breakfast category, we are seeking multi-unit franchisees who share our passion for great food, friendly service, and community involvement. The experienced team is led by former TGI Friday’s President Ricky Richardson. With open territories, enormous category space, the ability to diversify your portfolio, and demonstrable growth momentum, Eggs Up Grill is ready to make you smile just like we do with our guests!

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Why Eggs Up Grill


Strong Financial Performance

Ease of operations and compelling unit-level economics with the top fifty-percent of franchisees reporting an AUV of $1,529,065 in 2023.

*Consult Item 19 in 2024 FDD


Fantastic Guest Experiences

Friendly service, community connections, and freshly prepared, all-American dishes keep Eggs Up Grill growing, averaging a 4.5-star rating from more than 12,000 reviews annually.

High Quality, Simple Operations,
No Restaurant Experience Needed

Fifty-five percent of our franchisees own more than one location. The majority of franchisees joined with no restaurant experience.

Primed for Growth

Since WJ Partners’ investment in mid-2018, Eggs Up Grill has nearly tripled in size and has a region-wide presence of 170 restaurants open, under development or committed to open by local franchise partners.


Eggs Up Grill’s experienced leadership team works one-on-one with franchisees, offering proven development training, operations, marketing, product and vendor sourcing and financial support programs.

Enviable Work / Life Balance

Operating from 6am-2pm, Eggs Up Grill is a
neighborhood spot for All-American flavor and

Happy Place Found

Take a 360° virtual tour!



Leadership & Support

How Much Does It Cost?


Minimum Liquidity


Minimum Net Worth


$752,000 – $988,000

Estimated Cost to Open*
(includes $45,000 Franchise Fee)


<1 year from signing

Estimated Time to Open

5% of gross sales



Minimum Marketing Spend

*Consult our franchise disclosure document for more detailed information.

How Much Can I Make*?



AUV for the top 50% of our restaurants – generated through dine-in, takeout, digital ordering and catering in 2023. Our system-wide AUVs are an impressive $1,294,928*


*Consult our current Franchise Disclosure Document for more details. And Individual’s franchise performance may differ.

Available Neighborhoods




Southeast markets are available—but going fast!
More than 73 open restaurants with 105+ in development – and growing!




Eggs Up

Becoming a Franchise Partner

Tell us About Yourself
and receive a welcome
call from an Eggs Up
Grill team member.

Brand education call and FDD Review.

Fill out a request for consideration.

Get to know our franchise partners, develop business plan and join us for Egg Day.

Sign franchise agreement. Welcome to Eggs Up Grill!

Making Headlines

Breakout Brand of the Year

FSR Magazine

Franchise 500®; Ranked 2021, 2022, 2023 and 2024 #1 in Breakfast Restaurants

Entrepreneur Magazine

Future 50 (#3) of 2022 and 2023

Restaurant Business Magazine, Ranked #11

Top 400 of 2021, 2022 and 2023

Franchise Times

Top 500, Nation’s Restaurant News

Top 200, Franchise Business Review 2022 and 2024

5 Star satisfaction Award, Franchise Business Review 2022

Best Franchises to buy 2022
Franchise Times

2023 Franchise Times


Food and Drink Magazine, FSR Magazine, Nation’s Restaurant News,
Foodservice Equipment & Supply Magazine, and much more.

Get Cooking with Our Growing Family

Reach Out To Learn More About Eggs Up Grill Franchise Opportunities

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