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With an engaging guest experience, simple business model (no restaurant experience required!), strong unit-level economics, hands-on support and the ultimate work/life balance, Eggs Up Grill is the best kept secret in franchising. Whether you’re looking to open one restaurant in your community, or expand throughout a territory, our brand could be the right fit for you!

How We Stand Out

Founded in 1997, Eggs Up Grill has been making guests smile for more than 20 years with our successful business model, simple operations and strong returns. As we accelerate our growth in the rapidly expanding breakfast category, we are seeking single-location and multi-unit franchisees who share our passion for great food, friendly service, and community involvement. With an experienced team led by former TGI Friday’s President Ricky Richardson, we are on track to have more than 55 locations open by the end of 2020. Eggs Up Grill–home to the whole neighborhood, serving smiles from sunup through lunch.

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Why Eggs Up Grill

Strong Financial Performance

Easily scalable business model and compelling unit-level economics with $980,871 AUV.*

Enviable Work / Life Balance

Operating from 6am-2pm, Eggs Up Grill is a
neighborhood spot for All-American flavor and

Primed for Growth

Backed by private investment firm WJ Partners, Eggs
Up Grill is on the way to the 100-location mark by

High Quality, Simple Operations,
No Restaurant Experience Needed

Sixty-seven percent of franchisees were fans of the brand and joined with no restaurant experience. Nearly half of those now own multiple locations.

Experienced Support System

Eggs Up Grill’s experienced leadership team works one-on-one with franchisees, offering proven development training, operations, marketing, product and vendor sourcing and financial support programs.

Fantastic Guest Experiences

Friendly service, community connections, and freshly prepared, all-American dishes keep Eggs Up Grill growing, averaging a 4.5-star rating from more than 12,000 reviews annually.

Happy Place Found

Take a 360° virtual tour!

Get To Know Us

  • Joe Pellegrino’s Eggs Up Grill Story

    "Everyone says the restaurant business is so hard. Not if you have the right restaurant." Franchisee Joe Pellegrino says it best.

  • Come Join the Eggs Up Grill Franchise Family

    Our mission is to partner with strong franchisees who always offer Eggs Up Grill guests warm, friendly service, along with fresh, made-to-order food at a reasonable price point, all in a neighborhood setting.

  • Why Debi Brannon chose Eggs Up Grill

    Franchisee Debi Brannon explains what attracted her to Eggs Up Grill, a brand that's home to the whole neighborhood, serving smiles from sunup through lunch.

  • Joe Pellegrino’s Eggs Up Grill Story

  • Come Join the Eggs Up Grill Franchise Family

  • Why Debi Brannon chose Eggs Up Grill

Leadership & Support

How Much Does It Cost?


Minimum Liquidity


Minimum Net Worth

$462,330- $653,680

Estimated Cost to Open*
(includes $39,000 Franchise Fee)

<1 year from signing

Estimated Time to Open

5% of gross sales



Minimum Marketing Spend

*Consult our franchise disclosure document for more detailed information.

How Much Can I Make?


Of the 10 restaurants open for 4+ years, the AUV is
$980,871* per restaurant, with the highest
performing restaurant at $1,348,205*

*These numbers pertain only to the group of restaurants that have operated for at least 4 years and are not necessarily representative of the entire system. The data used to calculate these results was taken from franchisees’ financial statements, was provided by our predecessor, and is unaudited and unverified. Consult our franchise disclosure document for more detailed information.

Available Neighborhoods

Southeast markets are available—but going fast—with 10 openings over the last 12 months.
36 open units, 20 in development—and growing!

  • Expanding Expanding
  • Limited Availability Limited Availability
  • Future Markets Future Markets

Get Cooking with Our Growing Family

Reach Out To Learn More About Eggs Up Grill Franchise Opportunities

Becoming a Franchise Partner

Tell us About Yourself
and receive a welcome
call from an Eggs Up
Grill team member.

Brand education call and FDD Review.

Fill out an application.

Get to know our franchise partners, develop business plan and join us for Egg Day.

Sign franchise agreement. Welcome to Eggs Up Grill!

Making Headlines

Top 50 Emerging Restaurants of 2019

FSR Magazine

Top Food Franchises of 2019

Entrepreneur Magazine

Future 50 of 2019

Restaurant Business Magazine

Top 200 of 2019

Franchise Times


Food and Drink Magazine, FSR Magazine, Nation’s Restaurant News,
Foodservice Equipment & Supply Magazine, and much more.


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