eggs up grill

Why Eggs Up Grill Is One of the Top Emerging Franchise Brands

August 22, 2019
shape vector

With an experienced support system, strong AUVs and a simple business model that’s as rewarding for franchisees as it is for guests, Eggs Up Grill serves up a franchise ownership opportunity that’s quickly catching on.   

Eggs Up Grill is no ordinary franchise. From its magnetic guest appeal to community-centric culture to compelling economics, there are many reasons why current owners have chosen to franchise with Eggs Up Grill—and why a whopping half have opened or plan to open additional restaurants.

Smiles are the first thing you see at an Eggs Up Grill franchise

No prior restaurant experience is required.

Eggs Up Grill doesn’t require franchisees to have any previous restaurant experience. In fact, many franchise partners are simply former guests who passionately believe in the brand. It’s that warm, welcoming feeling that makes these franchise partners want to bring Eggs Up Grill to their communities as the local gathering place for friends and family.  

“Our ideal franchisee is deeply engaged with their community and hands-on in their business. They don’t need prior restaurant experience—they just need to bring their passion for owning their own business, being a part of Eggs Up Grill and enjoying a great lifestyle. We will take care of getting them up to speed through our robust training and ramp-up support,” said Ricky Richardson, CEO of Eggs Up Grill. “Most owners are up and operating in less than one year. And it’s not long before they realize they want to grow and become multi-unit owners.”

Eggs Up Grill’s cost of entry is low for a full-service restaurant, too. Startup costs range from $462,330 to $653,680 and include an initial franchise fee of $39,000. It’s no wonder Eggs Up Grill was ranked No. 27 on Entrepreneur’s 2019 Best Full-Service Restaurant list.

Franchisees are backed by an experienced support system.

The experienced leadership team of Eggs Up Grill works one-on-one with franchisees starting at their first point of inquiry. The brand’s proven support programs include franchisee and team member training, brand standards and operational best practices, robust local marketing programs, product/services sourcing, financial performance tools and much more. The brand has also developed a network of superior service providers in the fields of real estate acquisition and development, marketing and technology to help franchisees drive top-level results.

“We put a lot of emphasis on investing in the right resources and building strategies to further improve the support we provide our franchise partners,” said Richardson, a former TGI Fridays executive who brings more than 35 years of franchise experience to the team.

One such investment: In July 2019, the brand opened a company-owned location to serve as a dedicated Training Center and Innovation Kitchen. The facility features a new prototype design to elevate the guest experience while testing new products and concepts. The design revamp stands at the center of a refresh campaign designed to continue driving sales for franchisees.

The simple business model boasts strong financials and growth.

Eggs Up Grill offers a simple and approachable breakfast, brunch and lunch menu for guests and a proven, streamlined business model for franchisees. The brand stays true to the menu offerings guests crave, the environment that welcomes everyone, and the personal service that consistently exceeds expectations. From an owner’s standpoint, the support and operational systems are fine-tuned.

The brand is proud of its strong financial performance, too. Average restaurant sales in the Eggs Up Grill system range from $980,871 for locations four years or older (10 restaurants) to $922,102 for all restaurants one year or older (as of March 2019.) More information can be found in the brand’s latest franchise disclosure document, or FDD.

The brand is also primed for growth, which means even more brand awareness. In 2018, private investment firm WJ Partners acquired Eggs Up Grill and set the wheels in motion for expansion across the U.S. The brand is on track to have 42 locations open by the end of this year—and to hit the 100-location mark by mid-2022.

Where there’s growth, there’s buzz. That’s why now is the perfect time to get in on the ground floor with Eggs Up Grill.

Franchisees (and team members) enjoy a balanced, rewarding lifestyle.

While providing a family-friendly guest experience, Eggs Up Grill walks the walk for its franchisees and team members, too, offering an enviable work/life balance for all.

Each location is open for breakfast through lunch from approximately 6:00 a.m. to 2:00 p.m., allowing franchisees to get out of the restaurant and attend sporting events, outings with friends and dinners with the whole family.

These hours benefit team members as well, offering an advantage for both hiring and retention, often attracting people who value the early daypart and are committed to providing an exceptional experience for guests. It’s no coincidence that staff often stick with the brand for more than a decade.

Eggs Up Grill brings something special to the community.

Eggs Up Grill is a fixture in each community, serving smiles from sun-up through lunch. Since 1997, the company has cultivated a one-of-a-kind atmosphere for folks to spend quality time with each other over an All-American, home-cooked meal.

“Eggs Up Grill is a home away from home,” said Richardson. “Guests are each welcomed with a friendly smile and receive attentive service throughout the dining experience. From leadership to our franchise partners, we are a system of genuine people who approach everything with integrity and care.”

Speaking to the opportunity to sign on with a brand characterized by such heart, Richardson was clear. “I suppose I’m biased, but I believe that Eggs Up Grill is truly something special,” said Richardson. “And right now is one of the most exciting moments in the brand’s 22-year history to join.”

About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the no. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast. Originally founded in Pawleys Island, S.C., by restaurateur Chris Skodras, Eggs Up Grill now has 47 locations and is headquartered in Spartanburg, S.C.  In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100 restaurant mark by 2023. For more information, visit