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Eggs Up Grill Taps Top Brokerage Firm for Real Estate as Growth Accelerates

July 31, 2023
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SPARTANBURG, S.C. - Eggs Up Grill, a rapidly expanding breakfast, brunch and lunch concept, is announcing a strategic partnership with Morrow Hill, a premier corporate and franchise retail real estate brokerage. Through this partnership, Eggs Up Grill franchise partners will receive full-service commercial real estate services, including market planning, site selection, negotiations, real estate profile management and lease coordination, as well as the world’s most powerful mapping and analytics software, provided by Morrow Hill, to reveal deeper insights into tapestry segments. They will also benefit from the best presentation of properties, as Morrow Hill exclusively represents tenants in lease negotiations and prides itself on having unparalleled access to every option in the market with a goal of completing deals in 120 days or less.

“As a best-in-class franchisor and the number-one breakfast franchise, it’s important that we continue to expand our capabilities with the most premiere suppliers in the industry,” said Ricky Richardson, CEO of Eggs Up Grill. “Morrow Hill works with some of the largest franchise companies in the world and understands exactly the support our franchise partners need to open quickly and grow successfully.”

Morrow Hill represents approximately nine percent of all brick-and-mortar franchise locations in the country, including restaurants, fitness, health and wellness, children’s education, pet care and more; the company closes 1,000 transactions per year.

The partnership comes during a record-breaking year for Eggs Up Grill, in both new restaurant openings and development commitments. So far, eight restaurants have opened in 2023 with another 10-12 under development for openings through year-end. Year-to-date, Eggs Up Grill has signed on 10 new franchise groups, adding more than 30 restaurants to its rapidly increasing development pipeline.

“Morrow Hill is proud to partner with Eggs Up Grill. We’re eager to support their franchisees with our real estate services, ensuring that each Eggs Up Grill location is strategically selected. Together, we look forward to fueling the growth of this exceptional brand and contributing to bringing an Eggs Up Grill to consumers across the county, ” says Chris Morrow, president of Morrow Hill.

Eggs Up Grill recently released its 2023 FDD showing record-setting sales figures, with restaurant average sales volumes topping $1.375 million* for the top 50 percent of restaurants.

The Brand has a region-wide presence of more than 170 restaurants open, under development or committed to open across the Carolinas, Georgia, Florida, Virginia, Tennessee, Alabama, and soon entering Texas, Ohio and Mississippi.

Eggs Up Grill offers a unique experience for guests and franchise partners alike. Its great-tasting food and drinks, uniquely friendly service and everyday affordability make Eggs Up Grill a number-one choice for guests.  The single daypart operation, appealing investment economics and top-quality franchisor support are highly attractive to franchisees.

*Consult Item 19 in 2023 FDD

About Morrow Hill:

Morrow Hill is a leading commercial real estate firm dedicated to providing specialized services in franchise real estate strategies. With over two decades of industry expertise, we have redefined franchising by streamlining and simplifying the process for both franchisees and franchisors. Our proprietary technology empowers us to locate the best sites for our clients swiftly and efficiently, ensuring optimal outcomes in the shortest possible time. As a distinct advantage, we exclusively represent tenants, offering an impartial and unbiased view of the market. We pride ourselves on our commitment to fostering lasting relationships with our clients and delivering exceptional results. Our team of seasoned professionals works tirelessly to help you navigate the intricate landscape of franchise real estate, making your journey towards success a smooth and rewarding one. Join us, along with the hundreds of companies we represent, on the path to revolutionizing franchise real estate and discover a future of unparalleled growth with Morrow Hill by your side. For more information on our services, please visit

 About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood and has been serving smiles for more than 25 years. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs and juicy burgers on the griddle, and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Ranked as the No. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® three years in a row, Eggs Up Grill is experiencing record growth. Founded in Pawleys Island, S.C., Eggs Up Grill now has 67 locations open, with a region-wide presence of 170 Eggs Up Grills open, under development or committed to open by local franchise partners. For more information, visit