How We Stand Out
Founded in 1997, Eggs Up Grill has been making guests smile for more than 25 years with our successful business model, simple operations, and strong returns. As we accelerate our growth in the rapidly expanding breakfast category, we are seeking multi-unit franchisees who share our passion for great food, friendly service, and community involvement. The experienced team is led by former TGI Friday’s President Ricky Richardson. With open territories, enormous category space, the ability to diversify your portfolio, and demonstrable growth momentum, Eggs Up Grill is ready to make you smile just like we do with our guests!
Why Eggs Up Grill
Strong Financial Performance
Ease of operations and compelling unit-level economics with the top fifty-percent of franchisees reporting an AUV of $ 1,375,923 in 2022.
*Consult Item 19 in 2023 FDD
Fantastic Guest Experiences
Friendly service, community connections, and freshly prepared, all-American dishes keep Eggs Up Grill growing, averaging a 4.5-star rating from more than 12,000 reviews annually.
High Quality, Simple Operations,
No Restaurant Experience Needed
Fifty-five percent of our franchisees own more than one location. The majority of franchisees joined with no restaurant experience.
Primed for Growth
Since WJ Partners’ investment in mid-2018, Eggs Up Grill has nearly tripled in size and has a region-wide presence of 170 restaurants open, under development or committed to open by local franchise partners.
Best-In-Class-Support
Eggs Up Grill’s experienced leadership team works one-on-one with franchisees, offering proven development training, operations, marketing, product and vendor sourcing and financial support programs.
Enviable Work / Life Balance
Operating from 6am-2pm, Eggs Up Grill is a
neighborhood spot for All-American flavor and
freshness.
Happy Place Found
Take a 360° virtual tour!
Get To Know Us
Leadership & Support
Ricky Richardson
CEO
Julie Krupa
Director of Development
Jeff McCabe
Vice President of Operations
Laura Boles
Marketing Director
Ken Phipps
Vice President of Franchise Growth
Fred Grant
Vice President of Finance
Ricky Richardson
CEO
Ricky was tapped to lead Eggs Up Grill in July 2018. Under his leadership, the brand has doubled in size to 60+ locations. Ricky has more than 35 years of restaurant industry experience across multi-unit and franchise operations. Prior to joining Eggs Up Grill, Ricky served as U.S. President and Chief Operating Officer of TGI Fridays.
Julie Krupa
Director of Development
Julie assists franchisees in the development of new Eggs Up Grill restaurants, from site selection through design and construction, leading to top-tier locations and swift opening timelines. She also manages Eggs Up Grill’s strategic partnerships with real estate, architectural and construction resources. Julie was previously with Inspire Brands, which includes Baskin Robbins, Jimmy John’s and Dunkin’ and also with Taco Bell, Torchy’s Tacos and Kangaroo Express.
Jeff McCabe
Vice President of Operations
Jeff oversees the brand’s comprehensive owner and team training program and ongoing operational support, all of which is coordinated day to day through experienced, field-based Franchise Business Consultants. Jeff was previously with Five Guys Enterprises.
Laura Boles
Marketing Director
Laura, along with marketing and advertising partner Candor, helps franchisees plan and implement their Grand Opening marketing strategy. Laura coordinates brand promotions and oversees Local Store Marketing efforts. Laura has been with Eggs Up Grill since 2018.
Ken Phipps
Vice President of Franchise Growth
Ken leads the entire development process, from franchisee recruitment through signing, and restaurant development. He also manages Eggs Up Grill’s strategic partnerships with its real estate and architectural and design firms.
Fred Grant
Vice President of Finance
Fred plans, implements, and manages all financial-related activities for the brand, including systems for reporting and P.O.S. system, Toast, Inc. Fred previously served as CFO of Hurricane Grill and Wings.
How Much Does It Cost?
$150,000
Minimum Liquidity
Requirement
$500,000
Minimum Net Worth
Requirement
$610,934 – $935,315
Estimated Cost to Open*
(includes $45,000 Franchise Fee)
<1 year from signing
Estimated Time to Open
5% of gross sales
Royalty
2%
Minimum Marketing Spend
*Consult our franchise disclosure document for more detailed information.
How Much Can I Make*?
$1,375,923*
AUV for the top 50% of our restaurants – generated through dine-in, takeout, digital ordering and catering in 2022. Our system-wide AUVs are an impressive $1,149,283*
*Consult our current Franchise Disclosure Document for more details. And Individual’s franchise performance may differ.
Available Neighborhoods
Southeast markets are available—but going fast!
More than 60 open restaurants with 80+ in development – and growing!
-
Expanding -
Limited Availability -
Future Markets
Becoming a Franchise Partner
Tell us About Yourself
and receive a welcome
call from an Eggs Up
Grill team member.
Brand education call and FDD Review.
Fill out a request for consideration.
Get to know our franchise partners, develop business plan and join us for Egg Day.
Sign franchise agreement. Welcome to Eggs Up Grill!
Making Headlines
Breakout Brand of the Year
FSR Magazine
Franchise 500®; Ranked #1 in Breakfast Restaurants in 2021, 2022 and 2023.
Entrepreneur Magazine
Future 50 (#3) of 2022
Restaurant Business Magazine, Ranked #11
Top 400 of 2021 and 2022
Franchise Times
Top 500, Nation’s Restaurant News
Top 200, Franchise Business Review 2022
5 Star satisfaction Award, Franchise Business Review 2022
Best Franchises to buy 2022
Franchise Times
2023 Franchise Times
FEATURED IN
Food and Drink Magazine, FSR Magazine, Nation’s Restaurant News,
Foodservice Equipment & Supply Magazine, and much more.
Get Cooking with Our Growing Family
Reach Out To Learn More About Eggs Up Grill Franchise Opportunities